SLR Unveils New Corporate Logo
SLR Contracting & Service Company, Inc. has introduced its new corporate logo and motto. The Buffalo based company, is a full service general construction company specializing in Commercial Construction, Design-Build and Construction Management services. The company said it is seeking to modernize its brand and project its image beyond Western New York. The new logo is part of the firm’s strategy and campaign to boost its brand awareness and expose the company’s history of success. In particular, SLR Contracting is enormously proud of their projects which includes the construction of some of the most technologically advanced military facilities in the country. They also play a significant role in the 1 billion dollar on-going renovation work for the Buffalo Public School system and are equally proud of their large portfolio of private sector work.
President and CEO Sundra L. Ryce said “our original logo has served us well for many years and now it is time to take it to the next level.” SLR expects to continue to develop their business relationships with their existing partners, while generating new contracts expanding their business opportunities with new clients as well. Ms. Ryce explains that “we feel strongly that there is a difference with our business model.” That feeling lead to the creation of their company Motto, “Experience the Difference.”
“Our motto is a major part of our branding campaign,” Ryce said adding, “we strive to be consistent and to surpass expectations by delivering complete customer satisfaction. We want our customers to become Raving Fans.”
The new logo and motto will begin appearing in all of their new brochures, printed and promotional material, signage and advertising pieces beginning in August.